B2B Attribution: Why the Last-Click Model Kills Your Campaigns

B2B Attribution: Why the Last-Click Model Kills Your Campaigns Level 4: Decision Engine Read time: 4 min Imagine the following scenario: A CFO discovers your company through a highly educational video on LinkedIn. A few days later, they read one of your specialized articles. The following month, they type your company name into Google, click […]

Zero-Click Advertising: Why Forcing Clicks Kills B2B Acquisition

Zero-Click Advertising: Why Forcing Clicks Kills Your B2B Acquisition Level 3: Acquisition engine Read time: 4 min The historical obsession of digital marketing comes down to a single action: getting the user to click. We design a short ad, slap a link on it, and pray the prospect agrees to abandon their newsfeed for a […]